Barista Mtaani Coffee Auction

“Barista Mtaani Coffee Auction”
(“Mtaani” = “Hood” in Swahili, emphasizing grassroots, local trade)

Core Idea:

A hyper-local, digital-physical hybrid auction where:

• Smallholder farmers sell green coffee beans directly (no middlemen).
• Young buyers (aspiring roasters, baristas, café owners) access affordable, traceable coffee.
• Training + networking happens alongside sales (roasting demos, business workshops).

Key Features:

1. Farmers & Transparency:
   • Each lot tagged with farmer profiles, farm location, processing method.
   • “Meet Your Farmer” live chats (via WhatsApp/USSD for accessibility).
2. Youth & Roaster Focus:
   • “Starter Packs” – Small batches (5kg-20kg) for young roasters to experiment.
   • “Roast-Off Competitions” – Top youth-roasted coffees win shelf space in local cafés.
3. Hybrid Auction Model:
   • Physical Hubs: Pop-up auctions in Nairobi, Nakuru, Eldoret (markets/co-working spaces).
   • Digital Bidding: Via simple SMS/USSD platform (no app required).
4. Community Building:
   • “Barista Mtaani Club” – Monthly meetups for skills-sharing (cupping, roasting, branding).
   • “Crowdfund a Farmer” – Buyers pre-purchase harvests to support cash-flow.

Branding & Messaging:

• Slogan: “Your Coffee, Your Hood, Your Rules.”
• Visual Identity: Graffiti-meets-agriculture (think coffee sacks with urban art).
• Hashtag: #MtaaniAuction / #Piga Bei kahawa Mtaani (“Piga Bei” = “Bid” in Sheng).

Revenue Model:

• 5% transaction fee (lower than traditional auctions).
• Sponsored skills workshops (NGOs/coffee brands pay to upskill youth).
• Premium “Mtaani Gold” label for top-scoring farmer lots.

Why It’s Unique:

• Breaks elitism in coffee trading (no brokers, no huge minimum orders).
• Taps Kenya’s youth unemployment by making coffee entrepreneurship accessible.
• Farmers earn 20-30% more by cutting middlemen.

Next Steps: Pilot with 10 farmers + 20 youth roasters in Nairobi, then scale!

1. BARISTA MTAANI PITCH DECK (PowerPoint/Google Slides)

Slide 1: Cover

• Title: “Mtaani Coffee Auction: The Future of Local Coffee Trade”
• Subtitle: “Direct. Youthful. Transparent.”
• Visual: Coffee beans + urban Kenyan mural art.

Slide 2: Problem Statement

• “Kenyan farmers lose 40% profits to middlemen (cartels and brokers); youth lack access to affordable beans.”
• Graphics: Pyramid showing traditional auction vs. Barista Mtaani’s Coffee Auction direct model.

Slide 3: Solution

• Mtaani Auction =
  • Farmers sell directly to roasters/cafés.
  • Youth buy small batches (no more than 50kg+ bulk orders).
  • Live training during auctions (roasting, cupping) – Knowledge of Coffee Skills Certified (One Week Training) Needed inorder to be certified for cupping.

Slide 4: How It Works

1. Farmers list lots (USSD/SMS).
2. Buyers bid digitally or in-person.
3. Winners collect beans + join Barista Mtaani Coffee Auction Club.

• Visual: Simple 3-step flowchart.

Slide 5: Market Opportunity

• Stats:
  • “Kenya produces 800K+ bags/year, but only <5% or less stays local.”
  • “Nairobi has 200+ youth-led roasteries (untapped demand).”

Slide 6: Revenue Model

• 3% transaction fee, workshop sponsorships, “Barista Mtaani Gold” premium label.

Slide 7: Pilot Plan

• Launch in Nairobi (Coffee Growing Regions Local Markets + USSD bidding).
• Goal: 10 farmers, 20 youth buyers, 500kg traded in Month 1.
• One Warehouse for Farmers Coffee Local Markets (Free for Storage and Safety) – Farmers deliver Coffee within 72 hours (Via Our Trusted Logistics) to the warehouse before the auction day.

Slide 8: Call to Action

• “Join our pilot! Farmers: Sell fair (Increased Treceability). Youth: Builds Kenyan Coffee brand.”
• Contact: WhatsApp +254 707 503 647| #Barista Mtaani Coffee Auction

2. BARISTA MTAANI AUCTION RULES

A. For Farmers:

• Lot Size: Min. 5kg, max. 100kg per listing.
• Quality: Both Graded and Ungraded Coffee Auctionable (spot-checked).
• Pricing: Set reserve price (min. acceptable bid).

B. For Buyers: Minimun Locked Funds for the lot Bidding (Refundable)

• Registration: Free via Online and (2Ksh for USSD) (Name, Location, Biz Type).
• Bidding:
  • Increments of KSh 50/kg.
  • Bids binding if won (24hrs to pay) or revert to auction.
• Payment: M-Pesa on pickup (escrow until delivery) – Involve logistics Companies Partnerships – Mtaani Delivery.

C. Auction Day Flow:

1. 9AM: Farmers display samples (cupping allowed).
2. 11AM: Bidding opens at Local market (1hr live, SMS bids accepted-Visuals via Youtube and facebook live as well).
3. 12PM: Winners announced, instant payment.
4. 1PM: “Roast-Off” demo (top lot roasted live).

D. Incase of Disputes:

• Rejected beans? 3-person panel (farmer + 2 buyers) votes.

3. EXTRA TOOLS (If Needed):

• USSD Code Script (*###*1# to bid).
• WhatsApp Auto-Reply Template for farmer signups.
• Social Media Kit (Posters in Swahili/Sheng).

This is actionable and grassroots-friendly.

“Collaborate for Impact”

Why Partner With Us?

1. Aligns with Your Goals:
   • ✅ Youth Empowerment – Trains next-gen coffee entrepreneurs.
   • ✅ Gender Equity – 50% of participating farmers are women.
   • ✅ Sustainable Farming – Promotes climate-smart practices.
2. What We Offer Partners:
   • Brand Visibility – Logo on auction materials + social shoutouts.
   • Direct Impact Metrics – Track youth employment, farmer income lift.
   • Co-Designed Programs – Ex: “NGO-Name Youth Roasting Scholarships.”

Call to Action:

“Let’s co-create a fairer coffee economy! Partner as:

• Skills Sponsor (Fund training workshops – by Kenya Coffee School x Barista Mtaani)
• Tech Partner (Scale our USSD bidding platform) – Gopay and Pesa Coin
• Impact Investor (0% loans for youth roasters)”*

Contact:  bid@coffeeauction.baristamtaani.co.ke | #Barista Mtaani Coffee Auction

Visual Tips:

• Graphics: NGO logos (UNDP, Heifer International, local youth orgs).
• Icons: Handshake (partnerships), graph (impact metrics), coffee plant + phone (tech hybrid).

Sellers

Farmers Selling directly Locally – Mtaani Auction)

Please enable JavaScript in your browser to complete this form.

Name *

First

Middle

Last

Seller Phone Number *

Seller Email *

Your Nearest City / Location *

Selling Which Coffee

• Green Coffee
• Roasted Coffee

Either Green or Roasted Coffee

• Packaged
• Not Packaged

Are you the owner of the Coffee (Producer / Farmer) *

• Owner / Farmer
• Selling on Behalf (Marketer)

Checkboxes *

• Individual Farmer – Direct Trade
• Farmer in a Coffee Self Help Group / Cooperative – Direct Trade

Selling what type of Coffee *

• SL
• Ruiru 11
• Batian
• K7
• Other

Name the specific Variety or Species *

Incase of Other

processed? AA. –

How is the coffee processed? *

• Dry / Natural Processed (Sun Dried)
• Wet Processed
• Anaerobic Processed
• Honey Processed

Selling Green Coffee

• Selling as Milled (Dehusked)
• Selling as Not Milled (Not Dehusked)

Milled by : *

• A.) Individual Milling (by the Farmer) with 4A milling Machine
• B.) Other Millers

Miller Identification *

Indicate the Millers names and Milling Details : Batch detail. Incase of Option “A” Indicate 4A Batch details (or Contact 0707503647) You can also scan the QR Code Batch for details

Grading Details *

• Not Graded Coffee
• Graded Coffee

Incase of Graded Coffee, Which Grades are you Selling, INDICATE THE KGS YOU ARE SELLING BELOW : IF YOU ARE SELLING UNGRADED COFFEE :

Selling Ungraded (not graded) Coffee, HOW MANY Kgs *

How many Kgs of dry Patchment (Incase you are selling graded coffee please indicate this section as not applicable : NA

Graded : E – E (Elephant): The largest beans, including Peaberry and AA. *

Indicate Number of Kgs for sale (Incase of zero per category indicate “0” or if you are selling ungraded coffee

Graded : AA – AA: Large beans, often associated with sweetness. *

Indicate Number of Kgs for sale (Incase of zero per category indicate “0” or if you are selling ungraded coffee

Graded : AB – Medium-sized beans *

Indicate Number of Kgs for sale (Incase of zero per category indicate “0” or if you are selling ungraded coffee

Graded : PB – PB (Peaberry): A single, round bean, often of high quality. *

Indicate Number of Kgs for sale (Incase of zero per category indicate “0” or if you are selling ungraded coffee

Graded : HE – A grade that may include beans from the TT and E grades *

(potentially with some lighter-colored beans) Indicate Number of Kgs for sale (Incase of zero per category indicate “0” or if you are selling ungraded coffee

Graded : C – A lower grade than HE. *

Indicate Number of Kgs for sale (Incase of zero per category indicate “0” or if you are selling ungraded coffee

Graded : T – Small, light beans *

Indicate Number of Kgs for sale (Incase of zero per category indicate “0” or if you are selling ungraded coffee

Graded : TT – Light beans *

Indicate Number of Kgs for sale (Incase of zero per category indicate “0” or if you are selling ungraded coffee

Graded : MH/ML – M'buni Heavy and M'buni Light, beans from whole-dried coffee cherries *

(typically lower quality) Indicate Number of Kgs for sale (Incase of zero per category indicate “0” or if you are selling ungraded coffee

Lot Post / Now for Sale

---

Buyers

Buyers – Buying directly Locally – Mtaani Auction)

Please enable JavaScript in your browser to complete this form.

Buyer'sName *

First

Middle

Last

Buyer Phone Number *

e.g.07## ### ###

Buyer's Email *

Your Nearest location *

Buying Which Type of Coffee *

• Green Coffee
• Roasted Coffee

Buying Green or Roasted Coffee which is ? *

• Packaged
• Not Packaged

Incase of not packaged : Buyer can provide their own packaging or the seller can provide at a fee

Buy from *

• Individual Farmer – Direct Trade
• Farmer in a Coffee Self Help Group / Cooperative – Direct Trade

Interested in buy which specific Species of Coffee *

Indicate either Arabica or Robusta

Interested in Buying which varieties of Coffee *

• SL
• Ruiru 11
• Batian
• K7
• Any

Buying Green Coffee

• Buying as Milled (Dehusked)
• Buying as Not Milled (Not Dehusked)

Grading Details *

• Not Graded Coffee
• Graded Coffee

Incase of Graded Coffee, Which Grades are you Buying, INDICATE THE NUMBER OF KGS YOU ARE BUYING BELOW : IF YOU ARE BUYING UNGRADED COFFEE : Indicate how many Kgs you are buying on the ungraded section while indicating “0” on the graded sections

Interested to buy which specific Species of Coffee

• Arabica

Only Arabica Available

How is the coffee processed? *

• Dry / Natural Processed (Sun Dried)
• Wet Processed
• Anaerobic Processed
• Honey Processed

Buy Ungraded (NOT GRADED) Coffee, HOW MANY Kgs *

How many Kgs of dry Patchment (Incase you are buying graded coffee please indicate this section as not applicable : NA

Buy Graded : E – E (Elephant): The largest beans, including Peaberry and AA. *

Indicate Number of Kgs to buy (Incase of zero per category indicate “0” or if you are buying ungraded coffee

PB and –

Buy Graded : AA – AA: Large beans, often associated with sweetness. *

Indicate Number of Kgs to buy (Incase of zero per category indicate “0” or if you are buying ungraded coffee

Buy Graded : AB – Medium-sized beans *

Indicate Number of Kgs to buy (Incase of zero per category indicate “0” or if you are buying ungraded coffee

Buy Graded : PB – PB (Peaberry): A single, round bean, often of high quality. *

Indicate Number of Kgs to buy (Incase of zero per category indicate “0” or if you are buying ungraded coffee

Buy Graded : HE – A grade that may include beans from the TT and E grades *

(potentially with some lighter-colored beans) Indicate Number of Kgs to buy (Incase of zero per category indicate “0” or if you are buying ungraded coffee

Buy Graded : C – A lower grade than HE. *

Indicate Number of Kgs to buy (Incase of zero per category indicate “0” or if you are buying ungraded coffee

Buy Graded : T – Small, light beans *

Indicate Number of Kgs to buy (Incase of zero per category indicate “0” or if you are buying ungraded coffee

Buy Graded : TT – Light beans *

Indicate Number of Kgs to buy (Incase of zero per category indicate “0” or if you are buying ungraded coffee

Buy Graded : MH/ML – M'buni Heavy & M'buni Light, beans from whole-dried coffee cherries *

(typically lower quality) Indicate Number of Kgs to buy (Incase of zero per category indicate “0” or if you are buying ungraded coffee

Lot Buy / Bid Now